Like Mother Like Daughter

Denise Viveiros was the little girl who invariably ended a day at Horseneck Beach lugging a pail of seashells to the car. She was the woman who invariably ended a week at Marco Island lugging a suitcase of seashells to the plane. Now it’s the UPS driver with the Weetamoe Street route who is doing the lugging – boxes upon boxes of seashells from Florida each week. She collected because they were beautiful and because she innately knew she’d find a use for them; she made good on her prediction.

Following in the footsteps of her mother (quite literally), Lindsey Viveiros found herself hovering over the shoreline waiting for tiny treasures to reveal themselves at a very early age. Bucket filled to the brim, she’d lug her shells home and start gluing away. Trinket boxes, frames, whatever she could get her hands on became her canvas. This creative spirit, instilled by none other than the woman who gave her life, led her down a path to what would be a fulfilling living.

And the Rain Came

About 15 years back, on a vacation in Marco Island, FL, Denise and Lindsey found themselves in the midst of some unsavory weather. What at first glance appeared to be some vacation misfortune turned out to be one of their greatest blessings. They stopped in a shop called Shells by Emily where they spent the next three days of their trip taking class

CSI New York - "Stealing Home" Seashells In Bloom Hair Comb featured as evidence

in shell crafting. Upon returning home Denise's good friend Rose-Marie, having seen her skill of turning seashells into magnificent flowers, requested a bouquet and a few other accessories for her upcoming wedding. Nothing if not savvy at behind the scenes plotting and planning, Denise strategically developed the idea for a business that catered to couples at the happiest time of their lives; and thus Seashells In Bloom came to be.

As a part-time business Seashells In Bloom soared selling their products in ten stores throughout Cape Cod within its first few years. In 2006 the prop director of CSI New York requested one of their seashell hair combs to be used for an episode entitled “Stealing Home”.  Pulling finger prints from the shells of the comb allowed for close up after close up and gave this new business their television debut.

2010 - Our Shop at MacMillan Pier, Provincetown, MA

In 2010 Denise and Lindsey took the plunge and pursued Seashells In Bloom full-time; Denise, retiring from twenty-one years with the Fall River Housing Authority and Lindsey resigning from her Marketing position with Technology Solutions firm, Brave River. With a quaint seaside shop in Provincetown, Massachusetts - directly on MacMillan Pier, their very first full-time summer season proved to be a success.

Busy with imagination and a glue gun, today this mother-daughter team continues to turn nature’s exquisite creations into everything wedding related; bouquets and boutonnieres, centerpieces and card holders, flower baskets and favors not to mention an extensive line of home décor items.

Perusing the beaches of the east coast has inspired Denise and Lindsey and has left at their feet one of the most spectacular treasures; the opportunity to do what they love…together.